Leading the MARATE culture

Managing your team to support a consistent service experience.

Overview

Consistent service does not happen by chance. It is shaped by how leaders reinforce behaviours, support decision-making, and respond when pressure is high.

Leading the MARATE Culture is designed for leaders, managers, and supervisors who are responsible for helping frontline teams apply MARATE skills consistently, not just understand them. It focuses on what leaders need to do differently to support behaviour under pressure.

This workshop helps leaders embed MARATE principles into daily practice, creating a shared approach to managing challenging customer behaviour and delivering a reliable, high-quality service.

Designed for

  • Organisations who are rolling out a MARATE workshop for their teams.
  • Anyone leading a team who has attended the MARATE Skills workshop and desires to develop a consistent de-escalation culture.
  • Leaders looking for strategies to support and take a service team to the next level in dealing with complex people management.
  • Those who desire to implement the MARATE method as a consistent strategy in their service delivery engagement. Applicable for leaders of face-to-face or call centre service teams.
  • Ideal size: 6–15 participants.

Learning outcomes

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Consistency

Understanding the critical strategies for building consistent performance using the MARATE
Method.

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Identify

Identifying the steps to building a robust de-escalation culture.

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Reinforce

How to reinforce and support all the MARATE techniques by creating a team benchmark in their individual skill disciplines and performance.

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Strategy

Developing an ongoing focus group strategy to work on skill application using context and additional incidents.

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Dynamics

Lifting the team’s capability of communication and feedback strategies to help them adapt to diverse customer dynamics.

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Understand

Applying advanced conflict resolution techniques when incidents are escalated.

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Culture

The leadership traits required to foster a culture of
customer service excellence.

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